The fundamentals of the classic ceramic flat iron redesigned to reverse the heat damage caused by the loss of moisture in the hair. Featuring 100% ceramic plates with a gemstone coating that neutralizes ions to reduce static, damage and frizz. The coated plates produce the negative ions responsible for generating moisture-locking ions and preventing dry hair. The Infrared heat penetrates the hair cuticle by heating the hair from the inside out and trapping hairs natural moisture, resulting in a smooth and shiny finish.The hair straightener features adjustable temperature settings provide a personalized styling experience by adjusting to your hairs need. The innovator is the best flat iron for natural, thick, color treated, fine damage prone hair.